Design Translation · 2008

Is that okay?

Format
Poster series
Quote
Steve Jobs on the Amazon Kindle
Date
2008/03/06
Red poster with large light gray bold type reading The whole conception is flawed at the top because people don't read anymore, with faint fragments of another sentence layered in, and Steve Jobs in white at the bottom

The quote

The poster text is Steve Jobs' comment on the Amazon Kindle.

It doesn’t matter how good or bad the product is. The fact is that people don’t read anymore. Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.

The concern

As a tech industry leader, why not encourage people to do something powerful, learn from reading?

I was concerned when I read about Steve Jobs’ comment on the Amazon Kindle book reader.

He was in a position to change the trend. Instead, his skepticism on the Kindle shaped more services and designs to follow the direction instead of raising the problem.

The posters

I set his comments in a poster series, layering one sentence onto another.

The two sentences share the same registration, shouting to the audience: people do read. The middle composition, where the texts meet with equal counter spaces, makes you read it more than once.

I read his interview article. You read my poster. People who do read will do.

Red poster in which two sentences of light gray bold type are layered on each other in the same position, so the letters overlap and blur together, with Steve Jobs in white at the bottom
Red poster with large light gray bold type reading It doesn't matter how good or bad the product is, the fact is that people don't read anymore, with faint fragments of another sentence layered in, and Steve Jobs in white at the bottom

Closing

People who read will always read.

2008/03/06

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