Typography

Is that okay?

It doesn’t matter how good or bad the product is. The fact is that people don’t read anymore. Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.

I was concerned when I read about Steve Jobs' comment on the Amazon Kindle book reader.

As a tech industry leader, why not encourage people to do something powerful, learn from reading? He was in a position to change the trend. Instead, his skepticism on the Kindle shaped more services and designs to follow the direction instead of raising the problem.

I set his comments in a poster series, layering one sentence onto another. The two sentences share the same registration, shouting to the audience: people do read. The middle composition, where the texts meet with equal counter spaces, makes you read it more than once.

I read his interview article. You read my poster. People who do read will do.

080306_asu_midterm-poster3.webp
080306_asu_midterm-poster2.webp
080306_asu_midterm-poster1.webp

People who read will always read. 2008/03/06