Message: Don't Read

October 17, 2007
Instructed by Alfred C Sanft
11 X 14 "

When something disrupts our convention, we tend to resist it. It is about reading and text. In this three poster series, I intentionally dismantled and rearranged the text of Steve Jobs' two quotes in order to interrupt the readability. And I set them in a sequence. The broken texts were designed to be an image on the posters. But, the result was that people still made an effort to read them including the second poster. Steve Jobs said that people don't read anymore. By observing the reactions to this poster, I would say that people still read even if making them not to.